SURROPA

This project was for logo design. The client wanted to revamp their previous logo and create a new brand that could be incorporated with the design but at the same time express what the copany is about. It required design for a specific target audience and culture. Skills involved: Brainstormed based on client's needs, reviewed color palette to go well with their the web, researched client's history of company profile. Adobe Suites.

This project required very clean, modern, and hip look and feel. The site is an online store and as such the interface had to be computer-user friendly with purposeful design for graphics and advertisements. The site was an ongoing process for a long extended period of time.

Skills involved:
I was responsible for all graphic, advertising, HTML, and 3D shopping cart maintenance and design.

Page functions as homepage. Right hand frame holds 3 rotating images which refresh on its own.

Client wanted to branch into children's apparel but still keep the same company branding. We created Surropita meaning:"your little clothes".

Page functions the same as the adult apparel pages. Shirts link to shopping cart.

This is the Art section page.

Artwork images link to shopping cart. You can add and delete items on your cart as you shop.

Client wanted a Blogging section on site without compromising the look of the brand.

Blog con Estilo was created meaning "Blog with Style"

This page was created to make the site more user-friendly for customers and enhance the customer interface experience.

Silhouettes were created to highlight different types of apparel.

This is the "Add to Cart" page after you have selected an item. There is a functional zoom function that allows you to zoom in on the print artwork.

This purpose of this project was to create a brand campaign for the World Cup 2010 promoting new brand labels for Surropa.com in Miami beach. The client wanted a advertising campaign that would work well on the web and keep the same look as the online store. These are some samples of advertising banners, campaigns, and email blasts. We wanted to keep it hip, modern, and clean for our young targeted audience. Skills involved: I directed and shot a world cup themed photoshoot for the men's clothing line, art directed the campaigns and promo graphics on the web. Photoshop, Illustrator, Photographic skills, art direction.

These are ads from the surropa.com campaign which included a sponsorship by spanish TV channel Mun2. The graphics were also used on it's facebook fan page, and blog ads and were required to work well on the web and keep the same look as the online store. Skills involved: Art directed the campaigns and promo graphics on the web. Photoshop, Illustrator, Photographic skills, art direction.

Description

This project required very clean, modern, and hip look and feel. The site is an online store and as such the interface had to be computer-user friendly with purposeful design for graphics and advertisements. The site was an ongoing process for a long extended period of time.

Skills involved:
I was responsible for all graphic, advertising, HTML, and 3D shopping cart maintenance and design.